For many, the term “blockchain” may seem synonymous with bitcoin or cryptocurrency in general. It’s a logical connection to make, but blockchain technology is so much more than that. As a powerful distributed ledger technology, blockchain has the potential to positively transform many existing lines of business. One of the areas set to benefit the most from the burgeoning technology is advertising and marketing, especially in the form of influencer marketing. According to Werner Geyser, Read More The post As Blockchain Becomes a Game Changer for Influencer Marketing, AdTech Platforms Wants to Lead the Way appeared first on Bitcoinist.com.



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