DATA project aims to resolve the massive hidden threat to the digital marketing and advertising industry; ad fraud which costs the industry over USD$16 billion per year. The current anti-fraud technologies attempt to detect the fraudulent data be it fake users or fake devices only after the fraud has occurred meaning data has been propagated into the entire sell-and-demand transaction ecosystem. The policing agency IAB provides the black-and-white-list of fraudulent data as a centralized list Read More The post Anti-Ad-Fraud Alliance DATA Proposes to Abolish Fake Users from Advertising Industry appeared first on Bitcoinist.com. via ICGO https://www.icgo.co.uk/redirect/?url=http://bitcoinist.com/anti-ad-fraud-alliance-data-proposes-abolish-fake-users-advertising-industry/